Western Digital: The Power of Choice campaign

To inform customers and potential buyers of the different types of external hard drives it has, Western Digital embarked on a campaign that included a series of five short computer animated films featuring mascots that represent the different types of hard drives. (You can watch the videos here).

We were outsourced by another animation studio some pre-production work, namely the story concept script, storyboards, character design and background concept. We had quite a blast coming up with the right personalities to match the features of the hard drives and reimaging the disk doctor as a Sigmund Freud-like therapist.