Illustrator, Scriptwriter, Animation Director, Animation designer, Head Honcho
Ever since he successfully sold the only copy of his first original hand-drawn comic-book The Adventures of Hercules and Odysseus* to his mother for a meal at the age of nine, Joshua Chiang has been filled with an unquenchable belief that he will achieve greatness in the realm of visual storytelling.
Notwithstanding the fact that he was also diagnosed around the same period with a condition known as ‘Delusions of Grandeur’, (on top of an already devastating disability known as red-green deficiency) Joshua persevered in his craft, and in 2003, co-wrote and co-directed the digital feature film S11,which has been screened at various international film festivals such as the 9th Shanghai International Film Festival often to stoic acclaim from the few members of audience who turned up.
Heeding the advice of a fan in the guise of a film critic who likened the above-mentioned film to a cheaply-produced Saturday morning children’s cartoon, Joshua then became heavily involved in the Singapore animation scene. He has written for many locally produced animated series such as Nanoboy, Master Raindrop, Zigby and The Exolight as well as international productions such as Robot ARPO, and also helped conceptualize and storyboard various other series.
In 2013, Joshua relocated to Cambodia. And a strange thing happened.
Joshua begun illustrating. A lot. In fact pretty soon, illustrating, especially children’s books, became his full-time job. In that way, he found out that he had come full circle back to the thing he loves most as a kid – drawing. And not just any form of drawing, but drawing to tell a story.
So what is Cerealbox Studios?
Well, I can give you the usual corporate spin, and tell you that it is a one-stop station for animation, scriptwriting and illustrations services, because you know, those are the things that I am good at, and if you’re looking for someone who can do all that, then you have come to the right place.
But it is more (or less; it all depends on your perspective) than that.
Cerealbox Studios is my story. Well not all of it. But a darn huge part of it. It has to be. Because drawing – in spite of my mild color-blindness – and telling stories is what I love. And everything I do at Cerealbox Studios is an expression of that love. And if you’ve gotten this far, you’re probably gonna be a part of it.
I hope so.
The pleasure’s all mine.
* any similarities to the more popular Asterix and Obelix series are strictly coincidental